Organize the data
Map where information comes from, how it moves, and where quality or consistency problems enter the picture.
Typical output: source map and a prioritized data-quality plan.
Data & decision support
More than a dashboard.
A clearer decision.
Useful reporting starts with a shared understanding of what matters. We help teams organize their data, define their metrics, and turn analysis into a practical next step.
Talk through your reporting challenge ↗A reporting brief, before a reporting tool. Illustrative structure.
The question
What decision are we making?
A focused brief with a clear audience and purpose.
The definition
What does the measure mean?
Agreed logic, sources, limitations, and an owner.
The response
What happens when it changes?
A review habit that connects information to action.
The work behind the numbers
Build understanding
into the foundations.
We focus on the pieces that make analysis understandable, maintainable, and useful to the people making decisions.
Agree on the metrics
Clarify the meaning, calculation, ownership, and limits of the measures your team relies on.
Typical output: a practical metric dictionary.
Design a useful view
Structure reports around the audience, the question, and the decision, with context alongside the numbers.
Typical output: a reporting specification or working report.
Explore the decision
Investigate a specific question, communicate the findings, and make assumptions and uncertainty visible.
Typical output: an analysis brief with considered next steps.
A shared working process
Start with the question.
Keep the context.
Understand the decision
Review the people, questions, existing reports, and sources involved. Agree on a bounded scope.
Develop the working view
Check definitions and source quality, build the agreed materials, and review them with their intended users.
Make it usable
Document the logic and limitations, establish ownership, and hand over a practical way to maintain the work.
A good place to begin
Which question keeps
coming back to your team?
Tell us about the decision, the reports you already use, and what is still difficult to understand.
hello@irisshore.com ↗